TV industry internationally renowned consulting firm Display Search recently released data show that the year 2014, Hisense 4K TV with 11.30% of market share among the world's top three, has become a global market share of only the top three Chinese brands. PRC, and this data is also consistent in the Chinese market, as of January 2015, Hisense 4K TV with 19.2 percent market share ranks first, ahead of second place four points. Industry experts believe that in the ultra-high-definition TV market, Hisense, represented by the Chinese brand, is gradually replacing foreign brands, a leading force in technology, ultra-high-definition display.
According to Display Search Analysis, 2014 global 4K TV to 15 million units, is expected in the next three years, the growth rate will reach 50 to 100 percent by 2017, the market capacity will reach 60 million units, accounting for 24% of market share. Display Search Wurong Bing research director, said the current global ultra-high-definition TV market trend is very clear, very large space for development.
Every process of industrial technology upgrades are a major reshuffle. On color TV industry, from CRT to flat-panel era era, Japanese, Korean brands leading the trend for several years; with the advent of high-quality ultra-high-definition era, the domestic color TV enterprises fade edge, is gradually completed foreign brands beyond. From the end of 2013, Chinese TV brands to promote 4K products began in 2014, 4K market climaxes. Very representative of the Hisense launched the application with multiple partitions separate ULED TV backlight control technology, while Samsung has also joined the SUHD although the pre-ranks, but in the process has been surpassed in the Chinese market Chinese brands.
